Raffaella brought us on to develop a visual style that complemented the confident, self-aware, and buzzing energy of her track “Blonde.”

The geometric pink and white frames were chosen to create a new context for the footage with an early 2000s look. Over the course of the video, an army of miniature Raffaella’s take on these geometric frames to provide an overwhelming visual interest.

“Blonde” has a hint of existentialism in the tone of the instrumentation and lyrics, and our edit aims to exaggerate this lightly absurd attitude.